a mission with a purpose
american culture’s mission is to define the culture of hair care through a non-demographic philosophy that spans all generations and bridges all ethnicities. Our diverse lines of high performance, naturally scented hair care products is designed for real people in real situations seeking the freedom to express their style individuality and creativity.
Committed to our united celebration of diversity and inclusivity, american culture utilizes native ingredients to collectively provide protective and reparative properties to all hair types.
american culture is dedicated to fulfilling the individual styling needs of all cultures.
a vision with a purpose
american culture’s vision is to create a distributor minded manufacturer philosophy that celebrates all people by generating a non-demographic hair care line. our logo was formed with the thought that it would be a reflection of the planet and a mirror on the world.
WHERE IT ALL STARTED
American Culture is a hairdresser owned family beauty business founded by husband and wife Louis & Doreen Guarneri. Louis & Doreen grew up, together, in the beauty industry & have multifaceted experience from distribution, education, platform artistry, salon ownership, & manufacturing.
Their personal goal was to introduce a brand that would excite hairdressers & elevate their craft, while spanning generations & uniting all cultures.