Designer Line Simply Smooth & Straight Part 1 is a is a botanically blended, Keratin and Collagen infused, chemical hair re-arranging straightening system, that may be used to create "wash & wear straight hair". This product is designed to reduce texture and curl up to 100%. Innovative technology smoothes and straightens hair in one service and eliminates frizz and texture up to 100%. It will repair damaged keratin depleted hair, restructure and recondition hair fibers, and reduce daily drying and styling time by hair. This product may be used on virgin or color treated hair not over 20 volume developer. Designer Line Simply Smooth & Straight Part 1 AND Part 2 Must Be Used Together For Desired Results.


Designer Line Simply Smooth & Straight Part 1, 2 and All Simply Smooth Professional products are designed and intended for use by beauty salon personnel ONLY. Instructions are intended for professionals, and are not intended for consumers. Sale to the retail, trade, or to the consumers may expose seller to a liability under applicable law and to claims by consumers who attempt to use the product. Avoid contact with eyes. If this product makes contact with eyes, rinse immediately. Carefully follow instructions for use. Wear suitable gloves. Keep out of reach of children. Do Not Use on bleached, excessively highlighted, chemically relaxed, primed or damaged hair. This product Does Not Contain Formaldehyde, but must be avoided by women who are pregnant or breast-feeding. This applies to both salon professional and client alike. Please refer to the back of the bottle and our Simply Smooth Professional Information Page for more insight on how to properly apply, and process hair before using our Simply Smooth Professional Products. For External Use Only. 

For Professional Use Only. 


It's not complicated... It's Simply Smooth!

Simply Smooth & Straight Part 1 Designer Line

    • Relaxing Lotion.
    • Reduces texture and curl up to 100% & eliminates frizz up to 100%.
    • Smoothes & straightens hair in one service! 
    • Repairs, restructures and reconditions keratin depleted hair fibers. 
    • Infused with Keratin, Collagen & other nourishing botanicals.
    • Sodium Chloride & Formaldahyde Free.
  • Simply Smooth Professional products are created by professional hairdressers and are used in the top hair and beauty salons across the country. All of our salon quality products are created from the purest Keratin & other natural ingredients, ensuring that they are of the highest quality for hair care products on the market and have been created to assist in delivering the best in-salon keratin services possible. Always Animal Cruelty Free, Made in the U.S.A and 100% recyclable. Your satisfaction is our guarantee! 

    Please make sure to read all instructions and warnings on packaging. This product can be dangerous if not used correctly. For Professional Use Only.


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Huntington Station, New York 11746