Simple. Safe. Superior.
Welcome to an extraordinary technology in hair color. Simply Smooth's Pure Color System is infused with the highest quality Keratin, Vegetable Collagen, and the Purest Dye Molecules available today. Pure Color is 90% Botanically Based, using extracts like Guar Bean, Rice, Marigolds, Violets, Lilacs, Zucchini, Eggplant & Vegetable Oils. These extracts provide keratin infusion, as the base fills the hair with every hair color application, leaving the cuticle pressed, smooth and adding structure to the hair fibers, similar to a keratin treatment. Anti-Aging pigmentation science provides target colors that do not fade! It is simple, safe & superior.
Color Creatively, by Numbers! All the colors of nature in your hand! Create over 100 shades with our easy Formulizer Guide. This clear reference menu and simplified numbering system helps you achieve new levels of artistry for your clients. All the colors of nature create your new palate, empowering you with the new freedoms of expression. Our 90% Botanical Base is real Flower Power.
Double Pigment in every shade! Keratin Double Dyeload will result in duratility, deeper penetration and longer lasting vibrant tones through our innovative keratin technology that deposits a double dye load of color deep into the hair shaft and then seals the cuticle.
Flexible. Economical. Green.
There are 60 tubes in the Pure Color System, however the color menu provides over 100 shades that you can customize through the Pure Color Formulizer. The tube size is 100mL which provides 200 mL of working material in every tube. This will lower salons inventory, lower waste to the environment and most of all, provide the latest in botanical keratin technology!
Fun fact: Permanent colors can be converted to demi-permanent using our own color additive called Dye-Lute Demi Activator!
Simply Smooth Pure Color Cools 1:1
- Simple, Safe & Superior! Infused with the highest quality Keratin, Vegetable Collagen & the Purest Dye Molecules available today.
- 90% Botanically Based, using extracts like Guar Bean, Rice, Marigolds, Violets, Lilacs, Zucchini, Eggplant & Vegetable Oils.
- Double Pigmented to provide increased duratility, deeper penetration & longer lasting vibrant tones.
- Flexible, Economical & Green! Save money on inventory, stock 60 tubes & create endlessly!